Digital Marketing Consultant, Thais Soalleiro (32) has over a decade of experience in the marketing industry. Born in the town of Santos, Sao Paulo, Brazil, her work has taken her far beyond the borders of her native country having worked on projects for international companies all over the world.
Thais’ professional career started to take off working at OnGame Entertainment, the foremost video game publisher in Brazil. During her tenure with OnGame, she worked as a Marketing Analyst and Marketing Coordinator. During her 6 years at OnGame, she represented the company in Cologne, Germany at GAMESCON 2014, one of the largest video game trade fairs in the world; and lead the team on the extension of the company from Brazil into the Latin America market.
In early 2017, Thais founded her own Digital Marketing consulting company and started to work with Brazilian brands in the US. Since then, she has been serving clients in Brazil and the United States including offering her marketing expertise pro bono to the Copyright Society of the USA. Her area of expertise is marketing American-based companies to a Brazilian audience.
“One of my strengths is that I understand the cultural nuances of both the Latin and American marketplace. I help my clients realize a larger vision because I’m aware of the minor tweaks in messaging to best reach your intended audience”, explains Thais.
Shortly after founding her company, Thais’ journey took a major turn following a 2017 trip to the United States. “I had the opportunity to volunteer at a conference in Philadelphia. It was impossible not to fall in love with America. I visited New York City on that trip and felt as if I had found my true home. Within a year, I moved to NYC to study English and invest in my career. A few months later, I enrolled in college to study Business,” says the Brazilian.
Thais has earned degrees in Data Processing from FATEC (Tech Collge of the State of Sao Paulo), in Marketing from Universidade Metodista, and, most recently, in Business Administration from ASA College, NYC, which she graduated with excellence, GPA 4.0, and President's List Awards.
Thais’ varied, multi-disciplinary education makes her uniquely suited to understand markets across a wide range of industries. She has worked successfully with brands in fitness, beauty, food services, retail, gaming, architecture and tourism, to name a few. From Brazil to the world, Thais is starting to work with Brazilian brands in Europe and Australia, furthermore, she has recently joined the team of one of the biggest fashion brands in Brazil, FARM Rio, in its NYC office, working directly with the global team.