Ralph lauren reimagines timeless luxury with first-of-its-kind cradle to cradle certified® gold cashmere sweater
Ralph lauren reimagines time...
Subscribe to Newsletter

Ralph lauren reimagines timeless luxury with first-of-its-kind cradle to cradle certified® gold cashmere sweater

24 January 2023
2859
3 min.
1
Ralph lauren reimagines timeless luxury with first-of-its-kind cradle to cradle certified® gold cashmere sweater

Ralph Lauren Corporation (NYSE: RL) introduces The Cradle to Cradle (C2C) Certified® Gold Cashmere Sweater, an iconic product made to be worn, loved and live on responsibly for generations to come. Available in Men’s Purple Label and Women’s Collection brands, the first-of-its-kind luxury sweater is the first of five iconic Ralph Lauren products (“icons”) that the Company has committed to have C2C Certified® by 2025.

Woven from fine cashmere fibers, dyed in rich hues and featuring a transformed signature label cut from organic cotton, the C2C Certified® Gold Cashmere Sweater was analyzed through a multi-step certification process with the Cradle to Cradle Products Innovation Institute , a non-profit that has set the global standard for products that are safe, circular and made responsibly. The C2C Certified® Gold crewneck sweater is set to replace the original icon, and the certification will be expanded to include additional cashmere styles.

The kind of luxury we stand for at Ralph Lauren has always been about timelessness, authenticity and a life well-lived,” said Katie Ioanilli, Chief Global Impact and Communications Officer. “Today more than ever, we believe true luxury encompasses not only a product’s beauty and quality, but how it was made and how it will endure. That’s why we’ve created the industry’s first-ever Cradle to Cradle Certified® luxury cashmere product, with plans to deliver four more verified icons by 2025.”

Developed as part of the Cradle to Cradle certification process, Ralph Lauren also launched today its Cashmere Recycling Program for 100% cashmere in partnership with Re-Verso™, a leading textile production company that bridges science and technology to create a circular economy manufacturing system for high-quality wool and cashmere. The program, initially available in North America and Europe, allows consumers to ship their 100% cashmere items – from any brand – to Re-Verso™ in Prato, Italy to be recycled.

The C2C Certified® Gold cashmere sweater will be highlighted in a multi-media consumer marketing campaign featuring models Andreea Diaconu and Simon Nessman, a real-life couple who have a personal commitment to preserving and protecting the environment. The campaign will be shared across Ralph Lauren social channels and RalphLauren.com, where consumers will find more information about the sweater, recycling program and the Company’s efforts to support a circular economy.

For more than 50 years, Ralph Lauren has been committed to creating timeless products that never go out of style. The Company’s approach to Global Citizenship & Sustainability, Timeless By Design, is anchored in this philosophy and ensures timelessness is embedded from inspiration through to products’ every use and re-use across generations. As part of this, the Company has set a goal to implement circular principles into its design and development process by 2025. The Ralph Lauren Live On promise further builds on these commitments and the Company’s existing circularity strategy by enabling its past and future products to live on responsibly by 2030.

Persons1 in the news

LOANILLI Katie Chief Global Impact and Communications Officer, Executive Sponsor of our Working Parents DE&I Community Group Ralph Lauren Corporation
1 place
Section:

NEW YORK PRESS RELEASES


GlobalNY.biz Press Releases are the latest news from New York companies.
Official press releases of New York companies are regularly published on the resource. You can find out the latest news of enterprises in the corresponding section on the main page. Placing press releases is a traditional and effective way to promote your business. It allows organizations to announce themselves and their products and services to the widest possible audience. In this case, the informational occasion can be anything: attracting people to an event or conference, highlighting new products or personnel appointments. If you set a goal to draw attention to your information, then GlobalNY.biz will become your reliable assistant in this matter. Thanks to the portal, your press release will be seen by reviewers of leading Internet publications, clients and partners.
GlobalNY.biz allows representatives of companies and organizations in New York to independently post a press release when registering on the resource. The most important feature of GlobalNY.biz is that all publications of New York companies fall into the archives and will be available from the search for a long time. You just need to add the press release to the news feed.
GlobalNY.biz offers its customers a subscription service that allows companies to regularly publish press releases on favorable terms. In addition, the business portal makes it possible to more fully tell about the life of the company by adding photos and videos, personas and employee quotes. All information materials have active links and will lead potential customers to your resource.
Alena Potapova

Development Director
Population
8118871828
Died this year
18526350
Born this year
45578100