EARLE
Alix

• 1. Career
• 1.1. Social media
• 1.2. Podcast and other ventures

Alix Ashley Earle is an American social media personality who rose to popularity posting "Get Ready With Me" videos on TikTok in which she shares details of her personal life. She is known by online communities for causing products she endorses to quickly sell out, which has been dubbed the "Alix Earle effect".

Career

Social media

In February 2020 as a University of Miami freshman, Earle began posting on TikTok. Her first video depicted her and her friends showing off their outfits, which were made of trash bags.

In a 2023 interview on The Howard Stern Show, Earle stated that she initially attempted to fulfill an idealized, perfect persona. "When I started out, I had no idea. I was trying to be picture perfect. I thought that was the way to go." 

Earle's growth on TikTok accelerated in the summer of 2022, when she was affected by acne stemming from an excessive facial cyst. Her manager informed her that she had to post a sponsored video on her TikTok. Due to her acne, she initially refused but later decided that she could use her platform to help others struggling with the same issue. Earle later described the viewer response as positive and supportive.

After her acne video, Earle began posting "Get Ready With Me" (GRWM) videos showcasing her makeup routine while discussing her daily life. She accumulated two million new followers on TikTok by the end of 2022.

Earle's popularity and fan loyalty often causes the brands she promotes to sell out very fast, which has been dubbed the "Alix Earle effect".

In July 2025, Earle was named to the inaugural TIME100 Creators list, which recognized 100 of the most influential digital creators from around the world.

Podcast and other ventures

In September 2023, Earle announced a podcast, Hot Mess with Alix Earle, produced by The Unwell Network, a talent network led by Alexandra Cooper. Upon its debut, Hot Mess with Alix Earle briefly unseated The Joe Rogan Experience from the top position on Spotify's podcast charts, a spot it had occupied for two years.

Earle was named in the Forbes 30 Under 30 list in 2023. where the selected entrepreneurs are expected to generate nearly $300 million in revenue by the end of 2023. Earle’s net worth was estimated at $6 million in 2023. She has also found success in Bitcoin mining.

In June 2024, Earle appeared in the music video for the single "Girls" by the Australian artist The Kid Laroi.

In 2025, Alix Earle became an investor and brand partner for SipMargs, a brand of canned cocktail margaritas.

In May 2025, Earle was announced to be competing on season 34 of Dancing with the Stars. She described the opportunity as exciting and noted that she grew up watching it with her grandmother. Partnered with Valentin Chmerkovskiy, she danced a cha-cha to the Britney Spears song "Circus" during the season premiere. While rehearsing, Earle said she bruised her collarbone and lost a toenail. On the fourth night, Disney Night, the duo portrayed Maleficent and Stefan, earning them the status of second place, tied with co-star Robert Irwin.