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Sydney Sweeney Launches New Jimmy Choo Campaign After American Eagle Ad Backlash

Sydney Sweeney Launches New Jimmy Choo Campaign After American Eagle Ad Backlash
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Sydney Sweeney Launches New Jimmy Choo Campaign After American Eagle Ad Backlash

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Sydney Sweeney Launches New Jimmy Choo Campaign After American Eagle Ad Backlash

Sweeney’s Bold Fashion Leap

Sydney Sweeney is once again the face everyone’s talking about — this time with a new campaign that’s already gaining traction on social media.

Her last big splash came with American Eagle, where the viral “Sydney Sweeney Has Great Jeans” ads split audiences. Some found the pun playful, while others accused the brand of pushing strange undertones. Either way, the campaign proved that Sweeney’s star power could turn a simple jeans commercial into a cultural talking point.

Now she’s stepping into a completely different lane: luxury fashion. The Euphoria actress has been unveiled as one of the new faces of Jimmy Choo, starring in a ballet-inspired campaign that puts her in a leotard, book in hand, and $1,800 knee-high boots. The brand described the project as “a modern fable of feminine expression; a celebration of the transformative power shoes and accessories possess.”

The shift is striking — from mall jeans to high-end European fashion — and it highlights Sweeney’s ability to connect with both mass-market and luxury audiences.

Of course, her American Eagle spots are still being dissected online. Doja Cat poked fun at them in a TikTok, while podcasts and video essays continue to debate whether the ads were clever or problematic. Others, like former race car driver Danica Patrick, rushed to Sweeney’s defense, asking on social media: “Can anyone tell me what’s wrong with the new AE ads? Very confused.”

And Sweeney’s momentum isn’t slowing. Up next, she’s taking on the role of legendary boxer Christy Martin in a gritty new biopic that will dive into both her rise in the ring and her turbulent personal life.

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